
So I finally made it out across the Bay to another Creative Commons Salon. I haven't been for several months and so it was great to get back to Shine, see familiar faces, and learn what people are doing with copyright in our new digital world. I'm going to highlight a few of the speakers in the next couple of posts.
It seems everywhere I'm turning these days, someone is talking about distributing the investment or sale of information works...Radiohead's newest album being a well-known example. I was introduced to another by Brandt Cannici last night. Strayform is a site that operates both as a means of funding artists, scientists, authors, or other producers of digital goods in a distributive way. An artist can work without restrictive contracts, and the viewers of the site can use and share that content for free.
By cutting out the middle man, Strayform also reduces the cost of music, art, and word production and distribution by 90%, reducing the needed investment cost and increasing profits to artists. Strayform takes care of the life cycle of producing a piece of art. Let's take a CD as an example.
The Investment
Currently, large media companies are needed to fund the life cycle of a CD, from production to distribution and advertising. With Strayform, a musician can post a project on Strayform, setting a fundraising goal if he would like. Anyone can then contribute as much as she would like to that project. Strayform gets a percentage of the final transaction for a successful project to run their operations. If a project doesn't meet the needed funding, Strayform eats the cost.
The Production
Strayform allows the artist to upload images or tracks as he makes his project. Contributors can follow the making of that project over time, becoming involved not just in the consumption of the final product, but also in the creation of the art.
The Marketing and Distribution
The finished project is licensed on Strayform under a Creative Commons license. Currently the only license available on this site is a non-commercial, non-derivate CC license. However, as CC licenses are non-exclusive, the artist will be able to go elsewhere and license his work differently. The artist will also keep all commercial rights to the work.
Commercial Uses
Strayform currently presents the means to move the works to YouTube or iTunes where the works can be monetized. The artist also has the ability to set their own rules for people wishing to use the work for commercial purposes. The artist can specify how much a person must pay if, for example, his piece were to be used in soundtrack for a film with a $10 million budget.
What's Next?
Strayform launched in August. Currently there are over 100 artists, and 300 pieces of content on the site. In a future version of Strayform, there will also be ticketing and sales options. The artist will be in charge of their work here as well. Based on sales of tickets, the venues will contact the artist. You can find more about Strayform and what future updates will bring on their site.
I'm excited to see how this service progresses and if it is an answer...with the community taking care of their artists and the artists giving back to their communities.